The online eCard and invitation market is large with many different players. Many of these players are well financed and many are companies that have been producing greeting cards for decades. There are two companies that I want to compare. The first is Evite, a heavyweight that has been around for a few years. The second is Pingg, a new site with some promising ideas. My goal here is not to provide an in-depth analysis of each but to provide a brief high level comparison that is hopefully informative. If you need more information, please visit their site.
Evite.com
According to their web site; Evite.com has “more than 15 million registered users and is the top online destination for invitations. A free service, Evite.com estimates it saves party planners millions of dollars in paper invitations and postage each month. With party-planning tools and content, the site helps hosts be more successful while saving even more money and time.”
Evite tries to be a lot more then just a place to send eCards. It has several party planning tools like checklist, budget estimator, drink calculator (not sure how well this one works) and a notebook to keep your ideas and lists documented.
Evite also provides many different eCard templates based upon different occasions. One new feature is the photo center to save your party photographs.
Evite was launched in 1998 as part of Interactive Corp, an American media company with 60 different brands. Other parts of the company are USA Networks, Hotels.com, uDate.com, LendingTree, Hotwire, RealEstate.com, GetSmart, Ticketmaster, Expedia, TripAdvisor, ServiceMagic, and Ask.com; just to name a few.
Evite has long been established as a primary online invitation site. But as with the internet, nothing stays the same very long.
Pingg.com
Pingg is in the same market as Evite but on the other end of the spectrum. Pingg.com was launched in early 2008 and plans to bring online invitations up-to-date with today’s technology or Web 2.0 in geek speak. The big differentiator is that “pingg has No Advertising cluttering up our website or your invitations.” Pingg makes their money on optional services like print and mail invitations, additional original invitation designs, gift registries, mobile communication and ticket services.
Pingg has focused more on the appearance of the invitation then many of their competitors. From their official press release; “For style conscious hosts everywhere… No more juvenile clip art. No more intrusive and inappropriate banner ads surrounding dinner party invitations. Fully customizable event web pages that include photos, video, collect money functionality, gift registries, etc.. You choose — it’s your personal event webpage.”
Pingg is one to keep watching over the next few months; maybe they have closed the gap between cheap looking email invitations and rich looking snail mail invitations. I have nothing against email or internet services, I would actually prefer to receive mail, notifications and many other types of communication via the internet; as long as the correspondence gives the right amount of information with appropriate atmosphere and no ads on my invitations.